What are the main metrics?

When evaluating sales revenue and setting objectives, it's important to remember that sales results are affected by many other factors. The person who tracks sales KPIs should also be aware of recent changes in the market, previous marketing campaigns, competitive actions, etc. Sales revenues are calculated by adding up all revenue from customer purchases, minus the cost associated with products that are returned or cannot be delivered. The most obvious way to increase sales revenue is to increase the number of sales.

This can be done by expanding your marketing efforts, hiring new sellers, or making discount offers that are hard to resist. Increasing sales revenue should be a long-term strategy, rather than a rapid (and temporary) increase in sales. Net profit margin is a good way to predict long-term business growth and see if your revenues exceed the company's operating costs. The higher your gross margin, the more your company earns for every dollar of sales.

You can invest it in other operations. This metric is especially important for start-ups, as it is reflected in the improvement of processes and production. It's like the equivalent of your company's productivity, translated into numbers. Who wouldn't like to see their company grow month after month? But sometimes, sales are largely dependent on the season and the mood of the customers.

The growth in sales so far this year indicates the rate at which your company's sales revenue increases or decreases. To calculate the Net Promoter Score, subtract the percentage of detractors from the percentage of promoters. Every company has goals and milestones. Maybe you want to double your sales revenue for the next quarter, or maybe you're planning to launch a new product.

All of these big goals are actually projects that can be divided into milestones to mark your progress. If you are a Twitter user and you are measuring monthly active users (this is a real example), but you discover that you were wrong on four million because when you opened the Safari application, data was extracted from Twitter unexpectedly and, therefore, counted as activity, then this metric will be of no use to you. Net revenue retention, according to the SaaS Capital team, is the most comprehensive dropout metric because, in reality, it tells the full revenue story of the installed customer base. Key metrics, also known as key performance indicators (KPIs), are critical to the success of your company.

Monitoring is the way to measure the performance of your company and obtain information that will help you increase your final results.