Key metrics in the financial statements include sales, earnings before interest and taxes (EBIT), net income, earnings per share, margins, efficiency ratios, liquidity ratios, liquidity ratios, leverage ratios, and rates of return. Each of these metrics provides a different view of a company's operational efficiency. These metrics include aspects such as customer retention rates, customer acquisition costs, customer lifetime value, and other similar measures. On the other hand, business value metrics focus on possible future performance by measuring aspects such as customer satisfaction, cost savings or revenue growth.
These metrics are used to set objectives and evaluate progress over time. Sales metrics measure and evaluate the performance and sales-related activities of a person, team, or company over a specified period of time (for example, weekly, quarterly, or annually).