Key results measure how far you are from achieving your goal. The key results should be numerical and updated every week. If the key outcome is binary, it can be a task or a plan and not a key outcome. Which brings us to the next point.
The key results are the measures and milestones that indicate how you know you will achieve our goal. The key results are like signs on the road to New York, which tell you if you're going in the right direction and how far you are from getting there. The OKR can be considered an extension of the MBO that focuses on measuring the results of the objectives through the key results. OKRs (Objectives and Key Results) are a goal-setting framework that helps individuals and teams to focus on the most important things, align their efforts, and track progress towards achieving their objectives.
Don't hesitate to take the time to dig deeper and find the key results that will really matter on the path to your goal. This key result cannot be measured numerically and it is not objectively clear how it contributes to the objective. The OKR framework has proven to offer great benefits and results to thousands of companies around the world. Once you've established your goal, the next step is to create key results that define and communicate what it means to achieve your goal and whether you're close to it or not.
Using the OKR framework ensures a greater focus on the results that matter, greater transparency and better (strategic) alignment. If they don't follow suit and lack coherence and commitment to the OKR, the rest of the organization probably won't follow them. The objective and key results do not communicate or provide information about the performance of the website. Some common mistakes to avoid when using OKRs include setting too many or too few objectives, not aligning them with the company's vision and strategy, not involving all relevant stakeholders in the process, and not reviewing progress regularly.
To write effective OKRs, it is important to follow SMART criteria (specific, measurable, achievable, relevant and time-limited), align them with the company's vision and strategy, make them challenging but achievable, and involve all relevant stakeholders in the process. While plans and projects are important to support your objectives, key results are measurable business results and should be treated as such. Rick Klau, partner at Google Ventures, recommends scoring key results between 0 and 1.0, although not required, and between 0 and 100% or from “A” to “F” as useful grading options. Some benefits of using OKRs include better alignment of efforts and focus, greater accountability and transparency, greater motivation and commitment, and better decision-making based on data-based information.