They are the result of both the “quantity” (how many) and the quality (“how well”) of the activities implemented. In addition, the performance indicators show how much or how well the results-based objectives are being achieved or have been achieved and, therefore, verify the achievement of the overall underlying goal of the project. Outcome indicators define the essential characteristics of the results-based project objectives (a results-based objective, also known as an outcome, is a statement of the effect that a project has on the community). The products are the goods, services, knowledge, skills, attitudes and the enabling environment offered by the project as a result of the activities undertaken.
When evaluating sales revenue and setting objectives, it's important to remember that sales results are affected by many other factors. The person who tracks sales KPIs should also be aware of recent changes in the market, previous marketing campaigns, competitive actions, etc.
KPI stands for Key Performance Indicator, a quantifiable measure of performance over time for a specific objective. KPIs provide objectives for teams to aim for, milestones for measuring progress, and information that helps people across the organization make better decisions.